Fashion is a media to express people’s thought in his own image; somehow it’s a kind of expression in his living style. In general, fashion is indivisible from clothes. What you wear representing your identity, your living standard and your role. Thru clothing or dressing code, people can distinguish themselves into related group.
Fashion is directly related to life and culture. The fabrics, colors and pattern vary with the seasonal change. Fashion is variable thus fashion business is a global issue.
For me, Fashion can be defined into two senses.
Positively, fashion can be a sign of elegant, cool, gorgeous and stylish. When people got his own living style with understanding on his character, his dressing style is unique and suitable. The unique is made up of his soul and the style.
But also fashion can be a sign of trend, fad and materialism. This phenomenon is public among Hong Kong. As currently Hong Kong fashion market is dominant by brands names. People used brands to show his identity without consider its own style.
Besides, Hong Kong fashion is lack of its own character, usually follow the trend from Japan, Paris, Milan and New York. Even some local brand’s style is similar with the international brands.
As a fashion design insider, I appreciate some brands’ design combine with living style and values. Brands like “Agnes B” and “Marc Jacob”, they deliver the message of “Traveling” and “Playful & Easy Match” respectively. They educate the consumer develop their own concept of living thru using their product.
For me fashion is an art work, a combination of beauty, living needs with marketing, meanwhile deliver designer’s message with practical function.
Detailed silhouette and cutting with suitable fabrics are always found. in my past design. Besides, the theme of my design is based on Hong Kong local community culture with life, like “Road”, “Mediation” to bridge fashion with life.
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